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Mayumi Haryoto

Last-Minute Souvenir

  • Client: Angkasa Pura
  • Agency: JWT Jakarta

Indonesia’s Angkasa Pura, which manages the country’s airports, decided to combine the two for a snappy solution, aptly called “Last-Minute Souvenir.” In conjunction with the Indonesian Tourism Board - launched a series of beautifully-illustrated small paper packages celebrating the stories and designs behind the humble Indonesian coin. Travelers passing through Jakarta Airport could pick them up for free and slip a coin in, turning a useless leftover into a fun and informative souvenir.